I do think as of now they should slow down a bit with these kind of releases to not dilute their lineup of watches. They should keep it special, otherwise the hype of their new watches will wear off rather quickly and people get tired of them in no time.
I can see that as a risk for sure. They’ve done the releases quite intelligently by pacing them so that the same target audience don’t get releases back to back. Meaning that I assume Bel Canto and C1 Moon phase are for people into watchmaking and complications whereas Twelve is more for sports watch fans. Twelve Halo is for people with minimalistic taste, etc. Of course there’s a lot of overlap among those audiences.
![[Christopher Ward] New C1 moonphase](https://alien.top/pictrs/image/fc4343bc-ecfa-4d11-916a-ca66757e6409.webp){kind=link}
I do think as of now they should slow down a bit with these kind of releases to not dilute their lineup of watches. They should keep it special, otherwise the hype of their new watches will wear off rather quickly and people get tired of them in no time.
I can see that as a risk for sure. They’ve done the releases quite intelligently by pacing them so that the same target audience don’t get releases back to back. Meaning that I assume Bel Canto and C1 Moon phase are for people into watchmaking and complications whereas Twelve is more for sports watch fans. Twelve Halo is for people with minimalistic taste, etc. Of course there’s a lot of overlap among those audiences.