So to start with I work at an AD that carry’s multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.

Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.

So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?

Thank you! I’m trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.

TLDR: Do you like or dislike Longines and why?

  • dadbirddadbird@alien.topBEnglish
    1·
    1 year ago

    My Spirit 37 Champagne dial is a stunner and has made me a huge fan. Love everything about it. Also loved the AD I bought from (NYC), super chill and easy process having called a week ahead. I am not a movement snob but love the chronometer certified aspect (meaning it’s plenty accurate enough for anything but F1 races). Frankly I don’t want and will never buy a Rolex, they bore me visually even if the quality is worth the money.

  • UsefulSchism@alien.topBEnglish
    1·
    1 year ago

    I love their history but none of their watches do it for me, personally. But I could see why people love them.

  • friscomelt314@alien.top
    BEnglish
    1·
    1 year ago

    Respect for Longines. I seriously considered one earlier this year. I ended up going for a Rado (another Swatch brand) but Longines has great history, feels high quality, and has something for everyone. If you like it go for it, you can’t go wrong!

  • uplifting_southerner@alien.topBEnglish
    1·
    1 year ago

    Longines is classy. Its t shirt and jeans all the way to tuxedo. Something for every occasion. The Zulu and the conquest are my favorite.

  • WatchandThings@alien.topBEnglish
    1·
    1 year ago

    I got interested in watches back when Longines was still less known in the US. I remember being told they are a brand that’s well liked in Asia, but not well known here. I took a quick look back then and saw that they had nice dress watches and that was about it.

    Longines have come such a long way since then, and really stepped it up with their line up. I think a big move by them was to focus more on the tool watches that are popular with the watch people, and recent releases have been just banger after banger. The notable for me has been the Spirit Zulu in 39 and the new 2023 Conquest. These blow Tudors options out of the water, and I think they might even threaten Omega’s options. I mean neither Tudor nor Omega could figure out how to make compact travel GMT?

    I think Longines always had a good vintage inspired line up, but I think they also stepped it up here in the recent years as well. The obvious one to note is the sector dial, but that anniversary model is also stunning.

    There’s also many things to love from their more older line up too. They have built these great models that went under the radar until now and I think the recent glow up that Longines went through will highlight some of these older models to new audience. The notable for these older model for me is the Lengend Diver, the A-7 Slanted Monopusher Chronograph, and the Calendar Chronograph from the Master Collection.

    It seems like Longines is being brought up to challenge Tudor, and in my opinion they are already winning this fight.

  • Festival_Vestibule@alien.topBEnglish
    1·
    1 year ago

    I picked up the Conquest VHP about 6 months ago to have a perpetual calendar in a beater. It is cool af how it knows to skip ahead an hr if you rotate the crown quickly vrs a slow roll to set the minutes. It hasn’t gotten a lot of wrist time but I’ve worn it to a couple festivals and to work a handful of times. The rubber band is pretty comfy and the weight is good. I just wish it had a screw down crown.

  • ddr80@alien.topBEnglish
    1·
    1 year ago

    I do like some of the Longines design especially their chronographs, but when it comes to actually buying I found myself gravitate towards either something way cheaper or Tudor at similar price point. Other than that I just kept thinking longines is for more classy people like horse riders as I see them sponsors a lot of the riding competition and horse riders, oh and also lately J law and Bridgeton lol. Tudor seems to suit me more for everyday causal wearing, it goes well with jeans and T-shirt as well as smart casual where as longines seems to be more buttoned up

  • joelognn@alien.topBEnglish
    1·
    1 year ago

    Some of Longines’ designs really appeal to me, as does the brand, heritage, etc. You really get a lot for your money with them. In that price bracket, and compared to the competition, there really is a lot to love. As others have mentioned, the Zulu Time, Conquest/Hydroconquest are excellent watches.

    However I don’t actually own one, and never have. I guess the reason is that in the end, I would have to stomach the financial loss when I ultimately flip it for what I really wanted. Which for the Hydroconquest, would probably be the Submariner or 300M. In the case of the Zulu Time, would definitely be the GMT Master II.

  • Queasy-Bad600@alien.topBEnglish
    1·
    1 year ago

    It’s the poor quality modified ETA movements that are the only problem for me. Poor quality where I mean they can certainly do more for a brand like longines.

  • Mawaqeet@alien.topBEnglish
    1·
    1 year ago

    Dear OP what a great watch, could you kindly share a couple of different angle wrist shots?

    Much appreciated 💕