I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.
I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.
Besides marketing and all I think another factor is that their main selling point is a movement rather than a specific watch model. When you think of Omega you think of the speed and sea masters; when you think of an El Primero, well it comes it too many flavours.