I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.
I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.
Zenith has a big Chinese audience, so that is where they spend a lot of their marketing efforts and also in various places in Europe.
They aren’t particularly interested in the US so they don’t put effort there. You have to remember it’s part of the LVHM stable of brands so think about it from that level - you pitch different brands to different markets.