I can name companies obviously from Switzerland but also Germany, Japan, France, Belgium, Italy, and the UK but need to Google which ones actually build and assemble the watches stateside.
Is it marketing? Lack of experience?
I can name companies obviously from Switzerland but also Germany, Japan, France, Belgium, Italy, and the UK but need to Google which ones actually build and assemble the watches stateside.
Is it marketing? Lack of experience?
It’s pretty much the same story that happened to the French and British watch industry.
The Swiss managed to industrialise making watches and generally do it cheaper than the competition.
The Second World War is a pretty big factor in why they became dominant too. Both the allies and axis were in war production mode and it was better to just buy watches from a neutral country like Switzerland.