A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
As controversial as he is, the only beauty guru on YT I still watch is Jeffree Star.
At the end of the day, he’s the only one I feel like will be completely honest about a product. He has his own money, he’s not trying to kiss up to certain brands and completely shove useless products down your throat for the sake of being an influencer.
He’s also just very himself (to the point he’s gotten in trouble), but it makes him weirdly relatable even at his level of wealth and fame.
Everyone else that I can think of? Not so much.