A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
I think for the big name brands, it’s been played out. I still enjoy the indie makeup youtubers because those are often not the ones I have seen on 14 different channels, tik toks etc.