A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.

Is it me personally or is beauty YT still as big as it was in let’s say 2017?

  • Dravvie@alien.topB
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    1 year ago

    My watching habits have changed. I used to actually watch makeup videos. Now though… If I’m going to watch youtube it’s now things that are more documentary/podcasty/long form documentary types of things now so I can dual task while doing art and homework or doing household chores. I get a lot of my makeup tips in a more short form manner.

    I think a lot of other people feel the same way. There’s been a lot of changes in life since 2017 for everyone where you can listen to stuff, but you can’t always be eyeballs focused on a video because of societal expectations. Downtime is a lot less common for everyone because of creep on your time at home from jobs, schools, family and friends.

    A lot of makeup youtube requires watching the screen or winds up commanding your attention because they aren’t the best audio narrators. Or the ones who are aren’t the ones you want casually listen to without watching along or with the ability to rewind as they tend to share a lot of info rapidly, and for the most part the people like to watch for their personalities the aren’t really ones I’m gaining my makeup tips from these days because they’re stylistically outdated.

    There’s two good exceptions from the Golden era of Youtube: The ones I want to watch for tips like Lisa Eldridge falls under I need to be watching with full attention because that’s more of an educational video even though she speaks slowly but I always learn a lot there. And Alexandria Ryan escapes everyone else even though her style isn’t exactly like mine because I don’t need to see what she’s doing on screen while she’s opening up holiday boxes around Christmas and she’s prevented me from FOMO around the holidays in a big way lmao.