A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
When they started gatekeeping product names and knowledge, that’s when I stopped paying attention because that completely undermines the intention of what the original beauty community was about - profit took precedence over education and connection, and so many people turned into corporate parrots. So damn boring and unfortunate.