A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
I wanted to learn douyin makeup so downloaded xiao hong shu. Not only did they have tutorials of the style I was interested, but there’s plenty of tips and product reviews that reminded me of what YouTube used to be but just in instagram/tik tok format. I can’t fully understand Chinese but they seem pretty genuine and not sponsored as people will just post a new haul for example and do first impressions, reviews.