A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
It’s all adds now. I already consume enough mindless content, I don’t want to consume mindless content that’s also pushing me to consume products. That golden era of really talented people sharing how they do their makeup and talking about products that actually work because they want to share their craft is gone, the second companies realized these gurus could market for them it was over. It’s almost impossible nowadays to tell when a guru is talking about a product because they love it or because they get a check for it. And don’t get me started on the monetized channels. I’ll try to find a new way to apply glitter and a 3 minute video has 3 minutes of ads for erection pills and big macs before anything has even happened