Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Lack of marketing imo.
My grandpa had a pretty sweet Zenith tv back in the day
Among non watch people? You could say this about every brand besides Rolex. Sad, but true…and I do not own a Rolex, but I do own a Zenith.
I love that Zenith is an under-the-radar brand. It means you can buy amazing vintage pieces from the 1970s for (relative) bargain prices. Long may it remain a brand for watch enthusiasts!
I would say they don’t. Is it Rolex? No, but watch company is. But what does it matter if people who are not into watches don’t know the Zenith name?
Anecdotally, the people in my life who aren’t into watches, when shown a Zenith, feel that the logo and name feel cheap to them
My father saw my vintage Zenith and thought it was a Soviet/DDR watch brand with the star logo
Strange.
Grab a vintage Daytona! Then you get Rolex marketing with a Zenith movement! WIN WIN WIN
Easy as pie! Lol
What’s a kidney or two cost lately? That kidney depreciates but the Rolex keeps giving!
Why do people who don’t care about watches not care about zenith?
I suppose you are American. In my country all men at some points buy an important watch, and usually they are or omega or zenith.
It is kind of normal to get the gold zenith omega of the grandfather of father at some point in life.
Why is this a problem?
Bad name. Sounds like some cheap chinese homage brand.
Most people simply don’t care
Almost every brand is unknown to non-watch people. Everyone has heard of rolex and maybe Casio. After that I would say TAG Heuer and maybe omega are known but that’s about it. If you’re buying watching for people to recognise, you’re doing it wrong. And unless you limit yourself to those brands they’ll never care.
I wear a Speedmaster, which is basically the most common luxuary watch.
Not once in five years of daily wear have I gotten a comment about it. I don’t really care about that either. Why is the brand recognition so important for you? You need everyone to know you wear a expensive watch? In that case, buy a rolex. But 90% of people will assume it’s a fake:)
Most people don’t even care about watches. Besides in today’s economy I’d rather people not recognise my watches.