ISPA is the brand Nike uses to test all its new technology. it basically goes all out on weird designs, new features, sustainable materials, with cost being secondary. think of it like their “concept cars”, where the actual car isn’t as important as what it says about demonstrating what the company thinks is worth focusing on in the future, testing what the public’s reaction to things would be, and so on.
Honest question- what makes these a $300 shoe?
ISPA is the brand Nike uses to test all its new technology. it basically goes all out on weird designs, new features, sustainable materials, with cost being secondary. think of it like their “concept cars”, where the actual car isn’t as important as what it says about demonstrating what the company thinks is worth focusing on in the future, testing what the public’s reaction to things would be, and so on.