I’m swapped out the cheap leather strap on this quartz Seiko chronograph watch and replaced it with a nato strap. I’ve been really happy with the results. I’d be curious to hear which watches people have transformed by changing the original strap.
FWIW, this is a Seiko Chronograph SNN241, which I got for a round $80 on Amazon a few years ago.
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I’d say anything steel, but on the dressy end of the spectrum, and particularly anything that comes on an alligator strap, is usually the most dramatically and successfully “transformed” by a strap change. Many steel “dress” watches can readily become “sport” watches if paired with a steel bracelet.