From my understanding, these are brands with long waiting lists that sell through authorised dealers. How do retailers like Joma Shop have ‘New’ (non-pre-owned) stock, and so much of it, available for immediate delivery?
Thanks in advance for the insight.
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high-end watch brands don’t want overstock of their products as it affects the desirability of the brand(s). these manufacturers offload their overstock through grey dealers.
many of their higher end pieces are ghost listings. i.e. they don’t have them on hand, but will source them once a sale is recorded. They do this because it’s not financially viable to hold onto millions of dollars worth of stock.
this probably is less so the case with Rolex’s, but definitely for any of their 100k+ watches.
Ghost listing is a pretty common practice amongst dealers. It’s the same on Chrono24, lot of the hype watch listings are ghost listings.