Why are breitling watches so relatively unpopular? Iam new to watches and the Navitimer is subjectively one of the prettiest watches for me. What are the reasons why i should reconsider a purchase? I have heard that these watches are relatively bad when it comes to holding value. But is the build quality inferior to other watches or what happened that makes them so unpopular?

Thanks

  • TCTriangle@alien.topBEnglish
    1·
    2 years ago

    I think it’s mostly a brand problem and not a watch quality problem. They got bought out in the 80s and has struggled to come up with their own identity ever since (similar to TAG Heuer’s trajectory in the 90s). Their big heavy hitter is the Navitimer, but they haven’t had any iconic new releases to capitalize on that heritage. Plus, at that price point it’s overshadowed by the Speedmaster, which is even more iconic than the Navitimer. All the desperate celebrity ambassador partnerships haven’t helped (TBF, Omega does the same thing, but Omega actually has the watch design variety to back the celebrity collabs up).