Someone is selling new watches as vintage on Etsy. Although the listing title says both ‘new’ and ‘vintage’.

It’s a Sekonda 3734. Modern quartz that retails for about £20. Alloy case, mineral glass crystal, Miyota movement, genuine leather strap.

Sekonda today is basically British Timex. It’s the biggest watch brand in the UK. It has some decent, if unique, heritage. It sells hundreds of models of watches in all sorts of places from discount stores to high street jewellers to airport duty free at prices from £15 to about £100. They’re fine watches, if not all that interesting.

So it’s a real, new watch that’s being upsold on Etsy with some misleading descriptors.

Can vouch for Creation. Have used them twice with no issue.

People get weird about them because they ship watches (with papers) in a smaller generic box, but that’s only to get it posted out of Singapore cheaply. For a few dollars more they’ll send it in the original box.

Only caveat would be that returns can be a hassle as you need to pay the shipping and insurance back to Singapore yourself. So be prepared to keep or sell whatever it is you order!

Stay away from windows, comrade.

My FIL wears his vintage Rolex walking around south London daily. I wear my Seiko without a care.

If you’re going to have anything stolen in London, it’s going to be your iPhone or your wallet.