“…You’re gonna need a bigger box…”

Keep that Citizen!

Agreed!

I’m a fan, and I own one (Longines Presence, 18 kt quartz dress watch). I’ve had it a while and it keeps great time and looks great to me. And, at 6mm thick it’s half as thick as my TAG Aquaracer and more than half as thick as my Garmin fenix 7SS.

But I’m also a fan of their general designs and looks. Over the past 5 years, the gravity towards some of the market leaders (Rolex, Omega, Tudor) has just made their respective pricing absurd. They all tell time and date. It’s TIME to look at other brands for inspiration. I’d propose it’s an opportunity for brands like Longines to grab the segments that just can’t spend what’s asked for a Rolex or Omega.