One of the reasons why I don’t like Rolex is because they like to create hype around their watches by deliberately limiting production, causing scarcity, and create a sense of exclusiveness around owning one. This particular collab that you are referring to sold out in a matter of hours. It’s a very similar playbook that they used. I also like the pieces and the collaboration, but I don’t think you can bash Rolex and its fans and then flail a limited edition collab piece that is sold out everywhere designed to create the same level buzz through scarcity.