So to start with I work at an AD that carry’s multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.

Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.

So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?

Thank you! I’m trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.

TLDR: Do you like or dislike Longines and why?

  • SanderDieman@alien.topBEnglish
    1·
    1 year ago

    Vintage Longines from say the 1920s through to the 1970s are often exquisite. In those days they were at the top of their game, and the industry in general. Really high quality, beautiful watches with a long-standing top tier reputation. Love to wear some of those golden oldies.

    In recent years they have repositioned themselves, more modestly yet at that quite admirably: some (not all!) great looking, very well finished watches with adequate - sometimes COSC level - movements (derived from proven ETA’s typically), at reasonable price points somewhere between $1,500 and $3,500 mostly. Again, a proper choice to consider in quite a few categories.

    In comparison to most other offering in that segment, I think Longines are punching way above their weight. I find that refreshing and very good for both consumer and industry: Longines definitely help keep the game in the mid-market lively!