I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.
I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.
Branding/marketing - simple as that.
Amongst the watch community they’re recognized and typically held very high. But in reality the average citizen hasn’t a clue they exist.
In the world of marketing they haven’t established themselves as a luxury product to the masses. No sponsor ships all race tracks, no giant billboards all over the city, no stand alone store in the malls.