It is always said that watches are a good investment

It is always said the opposite. Watches are not investment at all

just put your money in the S&P500 my dude

> It is always said that watches are a good investment

Just never in this subreddit.

…it is never said that watches are a good investment, because they are a poor investment.

Watch values fluctuate like cars - the moment they leave the manufacturer/authorized dealer in your possession, they depreciate. Some watches do retain value better than others, but very very few ever gain value. Even nearly all vintage watches (i.e. those more than 55 years old and produced by a reputable company at the time), when accounting for inflation, will be found to have substantially depreciated from their original purchase price.

Watches with a high quantity of precious metals (e.g. gold, platinum) and gemstones will tend to retain their value better than watches of the same model/line that are made in steel or something less valuable and without gemstones, but they are also quite a bit more expensive (higher upfront cost) than their same-model counterparts.

Forget all the haters in the comments. Watches are a great investment. Especially if you are investing in ROLEX. If you have a good relationship with your AD, you can buy a brand new ROLEX and then turn around and immediately sell it for a 20% profit. ROLEX is basically as good as gold. Buy as many as you want, you will be able to easily flip them at a high ROI.

John Mulaney has a good piece on how he bought a Rolex brand new from an AD then walked across the road and sold it at an eye watering loss to a dealer just so he could get cash for his gargantuan cocaine habit. That’s probably the best investment you’ll get out of most watch purchases.