Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Their tricolor El Primero is well loved. I couldve bought one for $4K 5 years ago but now its $10K. I think they are doing well
I bought one new for a little less than 4K before the hype. I knew nothing I just liked it and farer had messed up my order and refunded me so I bought the zenith. I can’t believe how much they are now.
you can still get a used mint one for less than 5k