Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
I’m more inclined to buy more under the radar luxury things that I personally love. I’m this way with clothes as well. Plus because you’re not paying for the brand name in a lot of cases you get more craftsmanship for your money. Wearing Gucci and a Rolex downtown is a good way to get robbed lol