Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
This is exactly the problem. I connote the name with home electronics.
For me, it’d be like purchasing a Sanyo watch.
I just can’t dissociate the Zenith name from home electronics. As a result, I could never buy a Zenith watch.