Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Yes and no.
Zenith shares the same system with other LVMH brands but that means ziltch as far as actual service and parts availability.
Zenith forums on WUS etc. are filled with complaints about poor Zenith customer support.