Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Don’t most brands have poor recognition with “non-watch people”… whoever they are. Also, who gives a fuck if no one recognises your watch. Buy if you like it and wear it if want to.