Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Despite being into watches for a while now, I’m still not at the point where I can buy a micro brand price for over £1000, as cool as the pieces are I have to admit I like looking down and seeing Rolex or Cartier.