In a post from a few days ago, I noticed that someone mentioned that they were afraid to post about their dislike of the Tudor BB58 for fear of downvoting. You know what? The BB is a boring watch that’s not worth the money, and Tudor wouldn’t be half as popular as it is without the connection to Rolex. If Rolexes were as attainable as they were in past years, cut that by a factor of 10. Would you really buy a BB if the reality were that you could just save a little bit more and get a Rolex Submariner? That’s my hot take. What’s yours?
So, if you saw when CW started. A rich guy and his friends said “how come someone doesn’t make an affordable, high-quality watch?” Thus begat The CW brand. As a lark for a rich guy.
Fast forward to now. They still use cheap clone movements - maybe some SW200’s for stupid prices - but offer ZERO value…when that was supposedly their mission.
They are now an expensive watch…with no meaningful history, accomplishments, recognition, or unique designs (or quality). Maybe. Just maybe, try to achieve those things before asking the same price as tried and tested brands.
Most designs are 99% “homage” and bracelets are still cheap feeling pin (not screw) units. TBH Even if they were screws, they’d still feel cheap.