Depends.

If it’s a bold color in liquid formula, I start with the inside of the cupids bow. Then I use the peaks to start tracing down the sides of my upper lip. Then I apply on the bottom, starting at the center and just swiping left and right.

If it’s a nude or a more nude like color, I start on the bottom. I generally wear liquid to powder or blurring formulas, think Kaleidos Lip Clay and Colour Pop’s Ultra Blotted Lip. I will apply a generous layer of product on my lower lip and then smack my lips together to get a blurred out all over look. Only works with these sorta of formulas, though. This would not look great with purple or black 😂