I’ve tried quite a few products so this is going to be a long comment

      I personally love it I have dry skin and live in the desert so products like future dew and the stretch concealer are great for me.  The future dew really helps me keep that dewy fresh skin look all day.  I find that the concealer blends well and looks natural but does need to be set, it covers my dark circles but not my freckles which I love.  The skin tint is meh for me, it’s fine and I use it but I prefer the cover girl skin milk. I love the power and use it every time I do my makeup, it sets my face without leaving my skin powdery or too matte.  

      I use the ultra lip for a soft wash of color and enjoy the shade range.  The blushes are nice but I do find they can kind of “blend away”, it’s a great baby’s first liquid blush because it blends beautifully and is hard to over do but it’s not very pigmented.  I like the mascara and find it lasts well on me it’s very natural but I have long, dark, and curly eyelashes anyway so I find it just gives them a subtle boost without getting clumpy, if you have shorter eyelashes or thin eyelashes I would skip it.  

    The shimmer liquid eyeshadows are beautiful for a subtle wash of color, they can be left alone for a natural look and look great with smudged eyeliner for a more “done up” look, they tend to settle into the creases of your eye.  The highlighter is beautiful but if you use it over foundation it will lift, it has a beautiful glow and pairs well with the blush.  The matte liquid shadows blend nicely but I prefer the about-face shadows.  


    The generation G lipsticks are cute but can be a bit dry I like using them with lip gloss.  The lip gloss is great it’s not too sticky and the red leaves a nice wash of color.  The balm dot com is nice but I haven’t tried the new reformulation.

   The zinc and niacinamide serum is very nice and I also enjoy the vitamin c and magnesium one but you can find better for cheaper.  The cleanser concentrate was too drying for my face but I love it on my body and someone with oiler skin might enjoy it, it’s exfoliating and smells great.  The milky jelly cleanser is nothing to write home about I have a mini I use for travel as a one step cleanser because it removes makeup well.

TLDR

    All in all I think it’s a great brand for low-key low effort make up.  It’s pricier than drug store but definitely low range for Sephora.  Most of the products are pretty dupable but often give the the most subtle look in their category.  Test some out at Sephora, if you get anything get the powder but skip the skincare.