Idk why but people’s standard of “beat” is soooooo crazy now. I can have a pair of pretty crispy kicks with just some light wear and creasing and people will call them beat up and down… when i was growing up, kicks had to be cooked through to the soles, peeling, cracking, yellowing, and all that for them to be called beat… idk if its people trying to get better prices for kicks I’m selling or people’s ideas of beat are insane these days. Mind you I’m a seller who likes to have the most fair prices in the game!! Same thing goes for ratings 1-10, ive seen people labeling 9/10 kicks with a 6-7 saying condition is poor. We’ve officially gotten bougie with it yall.
Because a good amount of the sneaker content you see is sponsored content and everyone is trying to turn you into the perfect consumer. Nike would love nothing more than for single use AF1s to become the norm. Any reasonable person knows this insane, but if you watch enough people post about shoes being cooked, you might start replacing pairs a little quicker than necessary.
Beyond that, the focus on resale markets has likely caused people to focus more on keeping shoes near pristine rather than actually judging the condition based on how functional they still are.