to me it would be Sunday Riley. a few years ago it was disclosed that the brand was paying people to leave reviews without flagging them as incentivized and ever since then I never even looked into the brand to see if something might be good lmao
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Yeah Sunday Riley had employees leave fake reviews too.
This is a good question. Put it this way: the list would be shorter if you ask me about the brands that I would actually try, but I’ll list a few 🤭:
Jeffree Star - racist, bully, overall vile human being. I want nothing to do with anything he’s associated with
Drunk Elephant - a few years ago it was disclosed that they treated their customers horribly (with “receipts”) and I just haven’t had a desire to purchase anything from them since
Too Faced and Benefit - posted them together because it’s for the same reasons - they just don’t appeal to me. I think it’s the tacky packaging. Particularly Benefit with their silly, gimmicky named products.
Any celeb brand/line - Those people don’t need my help building their empires. In short, I just don’t like celebrities. Furthermore, I know that they have little to do with the production process of their brands. In a lot of cases they are just the face of whether the product/brand/company is and really aren’t that involved but they receive all the credit.
Glossier - boring and pointless
Anything from an influencer
Rhode Beauty or whatever it’s called, and probably whoever else does the no-pigment, barely-there clean girl aesthetic as their entire brand.
I just cannot with the implication of the clean girl makeup and the typical (not all) users of the trend. They remind me of the girls I went to school with who all grew up to just get the MRS degree and marry from the same pool of guys they met in elementary school just to sit at home and be a clean girl. Ew.
Huda Beauty. I hated all of her looks back when she was first getting really popular. I still believe she only got so famous because she would use every 2016 youtube trend in one look and consumers ate it the fuck up, resulting in her being able to build a successful brand. I still have cut crease, inch-long liquid eyeliner wing war flashbacks 🫣
Kylie Cosmetics. Massively fake face already at her age, shameful. As a makeup artist, I just feel like if you have such an obvious tinkered with face, you clearly wouldn’t make product worth a shit - since if you couldn’t even solve for whatever of yours that in your perception needed doing on your face with your own product, and had to resort to work done, your contribution to cosmetics, such as it is, isn’t relevant enough to me to give any attention to in the first place.
la mer 😭😭 their quality is probably really good, but a 3.4 oz lotion should never cost $570. it better make my skin clear instantly
Right! For that amount I want perfection!
Never actually tried La Mer, but this Trader Joe’s moisturizer is supposedly a “dupe” and has been an absolute staple for me since I read this in 2019…
https://www.wellandgood.com/trader-joes-moisturizer-like-la-mer/amp/
Truly
Yuuup. I’ve been almost seduced a few times- but they’re definitely just a brand of marketing. I realized when I was trying to consider which of their items to use- I was just finding more and more items that seemed interchangeable and confusing. Like, no I don’t need 5 body oils for different parts of my body OR the corresponding 5 body creams as well. When I was stressing to figure out which would best serve my needs- I realized none of them was the best choice. 😂 Epic money grab!!
Any Kardashian/Jenner owned brand. Most celebrity brands, too.
For me, Natasha Denona. I’ve swatched a few shades and they seem pretty but I can’t justify her ridiculous price tags man. It’s an eyeshadow palette with colors I can get from Ulta for like 15 bucks, mostly from Colourpop. Also Charlotte Tilbury, overhyped and I don’t give a crap enough to try it
Those little $25 mini palettes are my fave! But they are too expensive.
Hourglass. They do the exact same products over and over, the shade range is so bad, it’s horrendously expensive.
The Lisa Rinna products. I don’t like them at all and she is no joy to like either.
Lush!!! Hate everything even tho I wanted to like it so badly. Their products are the worst garbage I’ve ever tried.
Anything that has a perfume scent.
Charlotte Tilbury. Never tried, I don’t like it. Seems tacky, too expensive, maybe it’s great but I can’t see the appeal.
I had the same thoughts about Sunday riley but I tried their Juno oil and it’s legit good… want to invest in the rest of their stuff now as well.
Pretty much any influencer or celebrity brand is a hard pass.