to me it would be Sunday Riley. a few years ago it was disclosed that the brand was paying people to leave reviews without flagging them as incentivized and ever since then I never even looked into the brand to see if something might be good lmao
to me it would be Sunday Riley. a few years ago it was disclosed that the brand was paying people to leave reviews without flagging them as incentivized and ever since then I never even looked into the brand to see if something might be good lmao
Huda Beauty. I hated all of her looks back when she was first getting really popular. I still believe she only got so famous because she would use every 2016 youtube trend in one look and consumers ate it the fuck up, resulting in her being able to build a successful brand. I still have cut crease, inch-long liquid eyeliner wing war flashbacks 🫣