It’s a hype watch. Cute kitschy theme, limited edition. You’ll see flippers hocking them on ebay and /r/Watchexchange soon after release for an inflated price.
I’m sure plenty of people who bought it did so with the intention to keep it, but plenty of others try to capitalize on other people’s FOMO when these kind of limited release watches come out.
Beautiful in person, which doesn’t always come out as well in pictures. Honestly, it’s one of my favorites, have one with the blue dial. People who hate on it probably have not worn one. It wears more nicely than a sub, as it has a thinner and more elegant case shape, much more like a Daytona. It also has the triple lock crown so I suspect the WR is more than they let on. Subs are classic and often compared to it, but despite the similarities its kinda apples to oranges.