This is equal to a pair of sunglasses labeled with Gucci.
Armani had nothing to do with the watch other than a few colour or design guidelines. Then it was designed and manufactured by a third party.
Others have given good advice on some other watch brands that would be considered “real watches”, but might sound boring as they aren’t neccesarily high street botique brands like Armani
I was in Berlin a month ago, people was still lining up outside the SWATCH store. No idea if it was for the Blancpain or MoonSwatch.
I could buy any colour the MoonSwatch in Bangkok 8 months ago.