Apparently it was only invented around the golden age of Hollywood in the 30s to be worn by actresses on screen. It looked good on camera but extremely cakey in real life. It was never intended for everyday wear for ordinary women.

Rimmel true Matt powder, Rimmel lasting radiance foundation and concealer, L’Oréal lash paradise mascara, the collection gorgeous glow face palette and shimmer block.

So many people are over contouring their faces. The human face is not supposed to have so many sharp angles, whenever I see someone highly contoured all I can think of is this guy

I walked past one of her shops recently and tried out a few testers. The products were very average. Seems to me her brand is 50% hype 50% pretty packaging.