Don’t get me wrong Mido is in no way „cheap“. But I feel like at Mido you can get a lot for your money. The Divers really look good and it’s quite easy to negotiate them down in prices. Are they somehow out of fashion? Is something going on with the brand I don’t know about? And most importantly: If you own one how do you like it?
To me, they’re just a swatch group sub brand with mostly bland design. There is no character or defining design language there.
Well said. They seem like solid watches but the designs are quite generic. Kind of like Tissot’s divers which are so basic that it’s as if someone just told AI “design a diving watch”.
The multifort TV big date is probably the only model of theirs that feels unique or well thought. I personally think the rest of their catalog just looks like fashion brand or “industry trend average” designs. The swtach group also stuffing the powermatic 80 derivatives in all of their models makes their near $1k price seem fishy.