A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
It makes me kind of sad because back in the day we had so much tutorials and useful stuff but most influencers nowadays just want to become influencers for the sake of receiving free stuff from brands. There’s almost no tutorials anymore, just people who excel in makeup trying out new stuff that was given to them and telling us that we need to buy everything. Nothing feels genuine anymore tbh
I miss the chatty videos where they’d do makeup. They were so soothing and got me through one of the hardest times in my life. I understand times change but man I hate TikTok
Same with me! Endless hours. I couldn’t go and buy any of the products but I made copious notes (that I never used but that’s another subject). Now I watch Erica Taylor on TikTok
Emilynoel83 still does nice chatty videos. She is still great.
I agree. An INCREDIBLY small tiktoker I follow admitted she just quit her job to "do this full time’ and it’s like DO WHAT?
They really are relying on immediately getting deals, even when they are not popular at all and don’t put out much value. This girl had a few viral videos and quit her job… SMH.
No one is just making content to be seen. There must be immediate payment.
I’m new to it (yet old at almost 40) and I’m doing it just because I love this stupid hobby. I’ll review what I buy, but otherwise it’s just chatty + makeup. Maybe hair sometimes. I just don’t have a daughter to pass this info on to and decided to give it to anyone who wanted it. I definitely prefer the old school tutorial and chatty GRWM videos. There’s a time for product reviews but it’s a bit overloaded this time of year.
Dm me your channel so I can watch, I just want background noise that’s comforting and not shilling products at me. I love that chatter and its comforting to me
I’d like your channel, I’m sure!
Idk if we’re talking about the same influencer but I had the same feeling about one I follow who quit her job. I’m happy for her success on social media but it’s really hard to keep watching content when you followed for a specific topic and there’s a shift to constant leisure activities presented as work.
Also, a lot of the remaining tutorials are being relabeled because videos that explicitly say “tutorial” in the title get lower views. Most current tutorials are now either packaged as part of a broader GRWM or billed as “X palette review and Y number of looks” or “ Y number of looks with X palette.”
Yes!! When I went to college for makeup artistry, most people there were training to be an influencer. It bothered me so much, especially during the special effects lessons because no one was willing to be a model for crazy looks. No one was in it for the love of makeup, and I know the industry is suffering because of it (film and media makeup).
I think the love for makeup YouTubers is slowly dying. Even the OG ones all got caught up in some drama and it’s like, you’re just supposed to do makeup was is Laura Lee sobbing on camera? And James Charles who stole others ideas and continues to abuse his fame. I can go on about this all day! I think the younger gen is more interested in skin care funny enough.
That is so interesting- my SO is in stage/film and BFF a MA. Here in Western Canada there seems to be a certain amount of gatekeeping by older gens in makeup/costuming that is keeping newer members out. But if schools are mostly graduating MA’s that only want to be influencers then I wonder what the real dynamic is. Are they turning to TikTok because they are turned away from film or are the Makeup departments protective because new members drop out of productions to become influencers? Do you have any thoughts?
I think it’s a mix of both! So most people in my class had no interest in film or theatre makeup, but wanted the full qualification. I went to school peak influencer era. They just wanted to do glam looks, and be recognised on instagram for their talents. Obviously to be taken seriously in the industry, if you want to do run ways or work on a shoot, you’ll need to have respect for film, tv and theatre and even experience in that industry because it’s hardcore. Long hours, most of the time a trainee is there to grab products and coffee and clean towel, not pick up a brush for a long time. And as we know the film industry is toxic, so they want someone mature ready to take shit all day long. If someone’s wants to be an influencer that’s good enough to me, it’s the toxicity of it that bothered me!
I think this all the time. It’s such a shame