ubetchagw@alien.topBtoMakeup•What do you think is the next make up trend going into 2024?English
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11 months agoCloud skin is going to be about looking soft, smooth, and blurred. Modernized version of matte with a hydrated skin base.
Source: I work in the industry 🤪
It’s not highlighting your “best” features, it’s the opposite. It’s facial balancing and harmony. It’s more a natural approach to makeup which is a change from the, for example, currently trending bright baby pink blush everyone is wearing.
And the reality is all makeup trends are the same thing in different fonts, recycled over the years and dressed up as something new.