I do toner and lotion. Then I do my hair first because I don’t want heat on my face after I do makeup. (I do hair last if I’m not blow drying.) I always do eye shadow first. Then foundation, concealer if needed, and finish with contouring and blush. Then eyeliner followed by mascara. And lastly, brush teeth and lipstick. Et voila. This is most logical to me. Though lately I just wear foundation and lipstick, but that’s a whole other thing that could be a post in itself.
There are no rules but theres a theory to it, like powders is last but if youre doing heavy eyes your face/foundation needs to be last. At the end you do what works for you.
If i wear foundation i do my face first as i want to have a blank canvas and stuff sticks to it better, but i also dont have much of fall out so concealer cleans it up. Then i conceal my face, most of the times i just do my eyes and lips and maybe a bit on my nose, i just use cream concealer in a pot. Then eyebrows because it gives me a better reference for the eyeshape, the eyes then lips. If i put lashes on ill do at the same time of my lips because im not going to be there blowing till the glue gets sticky. If im wearing foundation, i apply the powders last to have a notion of where they can go.