Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Didn’t Zenith make (maybe they still do?) make TV and electronics?
Different company but, strangely enough, the Zenith that made TVs owned Zenith watches for a brief time in the 1970s.
That’s when Zenith TV was at their zenith
Zing!
This is exactly the problem. I connote the name with home electronics.
For me, it’d be like purchasing a Sanyo watch.
I just can’t dissociate the Zenith name from home electronics. As a result, I could never buy a Zenith watch.
This is the problem. If you can’t even distinguish the company from a tv company, that’s an issue.
Many companies make many products. It’s not out of the realm of possibility, especially in the 80s, that an electronic company would also make quartz watches.
As it is, I never heard of Zenith watches until maybe the last year. I have decades of Zenith selling TVs and radios in my head.
No I don’t mean that it’s an issue with you, it’s an issue that Zenith should be doing better marketing!
It’s a different company but consumer electronics is where my head goes first when I hear Zenith.