I’m pretty pale myself and I’ve also found many to be a bit too pink. I like L’Oreal true match line because you can actually pick cool, warm, or neutral. I find that the soft ivory N1 is enough to cancel out most of the slight redness around my nose and mouth and it blends in really well. I don’t have to worry about my neck not matching my face 🤣 I believe they even have a shade or two lighter than soft ivory.

I also use loose powder mineral makeup that has a similar concept. Everyday Minerals. You can order super cheap samples from them. I usually get a neutral and a warm and mix them together as the neutral is a bit too white for me alone.

Estée Lauder give free samples to try at home don’t try them in store as they will never be right with the shop lighting

Haus labs

I feel like Fenty and Makeup Forever usually have pretty extensive shade ranges

Juvia’s place! I am PALE PALE and their palest concealer was too light for me.

Sulwhasoo. Fenty. Chantecaille.

Edited to add: I am pretty much the color of copy paper.

Bobbi brown porcelain

KVD is known for having extremely pale shades although I’ve never personally tried any of their stuff. Smashbox also runs extremely pale, often brands don’t go light enough for me but Smashbox’s lightest neutral shade in their Hydra foundation was actually too light for me (although I hated the formula of that specific one but that’s a different issue). Revlon is actually one that’s got some solid options, the Illuminance Skin Caring Foundation in 105 Cream Ivory is a shade or two pale on me even at my palest (which is VERY pale) and is warm-leaning but fairly neutral, doesn’t turn aggressively pink or peach/orange which is nice. It doesn’t LOOK like it would be that pale in the bottle, or even when I pumped some out onto the back of my hand, but through some weird sorcery it is when blended on the face. I’ve also had good luck using concealers instead of foundations; they tend to be easier to find the right depth/tone for me. There’s some out there that really provide a good amount for the price and are pigmented enough that you don’t actually need to use much to get decent coverage over the whole face, although if you really want a full-face full-coverage it may not be practical.

If worst really comes to worst, finding something that’s the right undertone and a shade or two too dark and then adding a white mixer is what saves a lot of ultra-pale folks, although I know it’s a pain to mix. I have an unusual undertone and almost always have to mix green into my base products to get them to match, it sucks but very very few products will match my undertone/saturation level without it, especially to get something that matches with a formula that also works on my skin. I draw the line at mixing multiples though - I’ll lighten the right undertone OR colour-correct a light-enough-but-wrong-undertone, but not both. If it’s too dark AND wildly off on the tone/saturation… I’m not keeping it. I’ve accepted having to compromise a little but I still have some boundaries, haha.

See if Estée Lauder Double Wear in shade Alabaster 0N1 is a good match. It’s a thick foundation that is also expensive, but in my experience, it is much easier to find a sample of it, test it in store, and since it’s so famous and available for ages, it’s a good starting point for comparisons.

The lightest shades in Fenty Beauty could also work.

KVD has been saving pale people for very long, but they reformulated some stuff after their scandalous founder left the company.

Armani has a shit ton of great foundations, that are also good for olive undertones (which you might be - look it up, head over to r/olivemua). They are expensive though.

Haus labs has a shade that is literally paper white, but if you’re in Europe, it might be harder to get it. I haven’t tried it, but I’ve heard it causes breakouts in some people.

And finally, Asian beauty is your friend. Missha is very well-known, i love their bb cream. I’d personally recommend a brand called Catkin. The hang-up is their lightest shades in foundation are always numbered 2 instead of 1, but they’re very light.

Fenty, haus labs, kvd

I don’t have a specific brand but try looking into k-beauty foundations , there products tend to be super pale

r/PaleMUA

The palest foundation I’m aware of that’s not at all red or pink toned is the KVD Good Apple Serum in 002. Its basically the color of milk and even lighter than their previous, very pink toned Tattoo foundation. Its lighter than Fenty and absolutely anything in Sephora.

If that’s too light, Fenty, Hourglass, Max Factor Face finity (lower coverage, so you get away with it being slightly darker, drugstore price), Nars, or Pat McGrath Labs.

Maybelline makes light concealers if you don’t wanna pay midrange prices for that.

Este lauders palest shade was good also diors palest shade fit me, usually the most expensive brands have the widest variety of shades, which include also the pale ones. NYX foundation seemed pretty pale but when it dried it oxidised quite a lot, but maybe it would still fit you.

Have you tried setting things with color corrector powders to alter the shade slightly?

Lancome Teint Idole ( I have old version ) in 006. If you are more yellowish/ neutral this will suit you perfectly!